Interview

Talk Shop with Gloria Noto, founder of NOTO Botanics

Since striking out on her on, leading industry makeup artist, Gloria Noto, built a celebrity client list and portfolio that include covers of Vogue and Elle. In 2016, she launched her all natural, gender-neutral cosmetics line, NOTO Botanics. It’s a minimalist dream with actually-good-for-you serums, multi-tasking sticks, and oils. 

RSVP for Talk Shop to learn the ins and out of launching a personal and beauty brand Thursday, June 14 at Lumi HQ.


You started your own publication, you’re a makeup artist, and a business owner. What’s been the throughline in your career?

I think for me, it's been collaboration, building community, and creating art through that process. 

The tone and branding of NOTO Botanics is very minimal and natural, how did you get to that point?

I did this through personal experience on needs I have, and also noticing a similar need I would hear daily with whomever was in my makeup chair. I am inspired by brands like 90's Helmut Lang, Jil Sander, Calvin Klein and the like, with their minimalist but expressive approach. 

Do you have one piece of advice you've gotten for the growth of your business/work?

Learn every aspect to a certain degree so you know what's going on, then delegate so you can focus on what you do best. 

What does wellness look like to you?

Quieting my mind and listening to what my body and heart are saying that I need in that moment — listening to myself is wellness for me.

When you’re not running NOTO Botanics and working as a makeup artist, what are you doing on your down time in Los Angeles? 

Down time? What's that? :)  I am writing prose and poetry, painting, going on runs, eating delicious food, and laughing with my close friends. 

Header photo by Rick Rodney for Into The Gloss

 Talk Shop with Gloria Noto, founder of NOTO Botanics

Meet Gloria Noto and ask all your questions at Talk Shop. RSVP here.

When: Thursday, June 14, 6:30 - 8:30 p.m. Wine, cheese, and mingling at 6:30pm. Talk is at 7pm.

Where: Lumi HQ, 3828 S Santa Fe Ave, Vernon, CA 90058

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