Video

Unboxing S'well

S'well is making triple-insulated reusable water bottles designed to keep your liquids hot or cold for several hours. Bonus! They come in several designs and colors.

On the latest episode of Unboxing Things, Jesse investigates how S'well uses an inner paper tube to ship securely and brand humor to add style.

Here are just some of the things we love about their packaging:

  • Tab locks that add structural rigidity and security during transit
  • Secondary dust flap on body of box
  • Cheeky brand humor
  • Direct-print, blue flood coat on the interior
  • Unprinted butcher paper void fill
  • Pressed paper tube snugly holds bottle and is printed with product specs in lieu of collateral
  • Poly bag protects against any abrasion
  • E-flute construction is sturdy enough to ship a heavier product

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