Video

Unboxing Rothy's

Rothy's is an ecommerce shoe company making knitted flats out of 100% post-consumer plastic water bottles.

On a new episode of Unboxing Things, Jesse unboxes how Rothy's uses subtle, polished packaging features for a more efficient and less wasteful packaging experience.

Here are just some of the things we love about their packaging:

  • Foil stamped, grey box gives a premium feel
  • Recycled ribbon to start the tear strip.
  • Custom stickers to seal box instead of tape
  • Product info sticker on the outside for efficient fulfillment
  • Additional adhesive strip to seal original box for returns
  • Debossed paper with tab closure
  • Brand copy on the inside
  • Shoe rod
  • 100% recyclable collateral card with care instructions

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