Video

Unboxing Allbirds

Allbirds is an ecommerce shoe brand, making comfy shoes out of uncommon, more sustainable materials like sugar cane and tree fibers.

On a new episode of Unboxing Things, Jesse unboxes how Allbirds is taking the extra step in their shoe boxes to add product value (and personality) in line with their brand of environmentally-friendly footwear.

Here are just some of the things we love about their packaging:

  • Sticker label with product details
  • Colored thermal shipping label
  • Top flap, dieline is unique to brand
  • One color reversed-out printed illustration
  • Insert piece with brand messaging
  • Made from recyclable materials and soy-based inks
  • Holes for handles
  • Molded pulp shoe inserts. Bonus whimsical happy face :)

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