A lot of the custom packing tape that comes through our warehouse is white. White tape is clean and nearly seamless on white corrugate boxes. White is a stark background that really makes your logo pop, and it's a notable swatch in many brand identities.
But for all that's good about white tape, can your brand really stand out by a using a packaging element that seems so familiar? You bet. We found some beautiful white tapes that, instead of being basic, are bold brand statements.
Take your stroke weight up a notch and try a heavy pattern for tape that's a bit more brazen. You can try enlarging elements of your logo, or creating a whole new pattern to complement your branding. The hard corners on these designs are really strong, but rounded corners would be a fun way to soften things up.
It's only obvious if you treat it that way. If the tone of your brand is stark and bold, go the Granum route, filling up most of your tape with hefty sans serifs. Even with a lighter logomark like Mi & Mall's, finding a balance between the ideal kerning and height will look just as strong.
Go for a change of perspective. Flip your layout so that your tape design unrolls like a scroll. Vertical layouts give the option to add blocks of copy and play with your tape application.
Patterned Line Work
Repeating strokes hint at a pattern without being too overbearing. The design by Hey uses the Estampaciones Fuerte logo, while the Fathom tape uses the thin blue lines which are recurring characters in their brand identity.
Maybe your brand is more laidback or low-key cool. In that case, be generous with your margins and try giving the white space just as much play as your logo. This is ideal if you're going for a look that's really clean without being plain.
Try your logo on packing tape and mock up the ideal tape for your brand. FYI: you can save your designs to your dashboard and come back to them later.
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