Episode 37 / Unbranding Your Pantry
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“Everything I’ve done in my career has been about building communities with soul and scale. ”

Tina Sharkey has dedicated over 20 years to building purposeful online communities. From her role as CEO of the Sherpa Foundry to SVP of online messaging at AOL, she’s passionate about building platforms that enable people to tell their stories. Her latest venture is no different. In July 2017, she and co-founder, Ido Leffler, launched direct-to-consumer brand, Brandless, which sells everyday home and pantry essentials for $3.

 Unbranding Your Pantry

Brandless’s consumer product line covers everything from pantry goods to beauty products. Their hyper-curated product line is simply packaged reducing the overload and markups of traditional grocery aisles. Brandless started with 115 products, with a goal of hitting 500 by the end of the year. A fundamental part of that success is the relationships they've built with their customers.

On this episode, Tina talks about applying user design principles to scale systems, reinforcing transparency through packaging, the future of brick-and-mortar retail, and the importance of nurturing the Brandless community.

You can follow Tina and Brandless on Twitter.

Also mentioned on the show:

Header photo via Brandless.

You can find this and all future episodes on iTunesGoogle Play, and here on the Lumi blog. This episode was edited by Evan Goodchild.

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