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To Get New Clients, Refinery 43 Delivers On Package Design

Kelsy Stromski left her design desk job two years ago to start Refinery 43, and she started out as most entrepreneurs do — taking any work she could get. But over the past couple years, she’s narrowed in on the types of design she loves doing most: branding, hand lettering and package design.

 To Get New Clients, Refinery 43 Delivers On Package Design

To get the kind of projects she was wanting, Kelsy had to change how she was presenting herself and who she was talking to. Her new goal was to market to restaurants, so when she was asked to do the branding for the Savor Newburyport Gala, it was a big opportunity. And it called for more than just a business card.

“Sometimes we only have that one chance to make a really good first impression. Your design ... may be the only piece that you have to really get someone’s attention.”

 To Get New Clients, Refinery 43 Delivers On Package Design  To Get New Clients, Refinery 43 Delivers On Package Design  To Get New Clients, Refinery 43 Delivers On Package Design

“The piece that I did with Lumi was one of the first marketing pieces that I ever created for myself because I wanted to target restaurants and I love the aspect of being able to create a whole brand and experience for restaurants in particular, from menus to signage.”

At the gala, Kelsy handed out 200 unique, wooden spoons and forks holding logo tags made with her Lumi embosser. For the 30 food vendors and restaurants, she crafted a package from cotton tea towels printed with the logo she created for the event, then she wrapped them in twine topped with an embossed kraft tag. Inside the tea towel was a “Recipe for the perfect logo.”

Rather than talking up her skills with potential clients, Kelsy just gave them the whole sha-bang. She said, “It was more of a reflective piece.” The package showed off her clean, cohesive, precise, aesthetic, while the “recipe” inside was a clever way to tell people what a good logo looks like, in hopes that they may reevaluate their own. If they decided that their own logo did indeed have four fonts and 10 colors, then they need look no further than Kelsy and Refinery 43.

 To Get New Clients, Refinery 43 Delivers On Package Design  To Get New Clients, Refinery 43 Delivers On Package Design

“There’s an extra sensory experience that you have when you see a design that’s been well-crafted and put together. It’s memorable. And it’s not something that you want to throw away.”

Besides being memorable, Kelsy believes that great design is simple, functional and organized. She says it’s her job to clear the clutter and create branding for small businesses that’s worthy of the time and dedication her clients have taken to build them. After handing out these packages at the gala, she got meetings with two local restaurants.

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