Roundup

60 Ideas to Spruce Up Your Holiday Packaging Design

From Black Friday through the new year, you could see up to a 60% bump in first time customers. That's 60% more chances at a lifetime customer, so holiday is the ideal time to pull out all the stops for memorable ecommerce packaging.

According to a 2016 study by Dotcom Distribution, 40% of shoppers said they were more more likely to buy from a retailer again if they ordered a package online and it came in a gift-like or premium package. So for Christmas in July, we rounded up 60 ideas to help you deliver that premium experience at any volume. Keep up with holiday tips and inspiration on our Holiday page.


A Pop of Red

Ok, so it doesn't have to be red, but picking a holiday color for your brand goes a long way. Use it selectively or all over, but stake your claim on a new swatch for your holiday packaging. 

 60 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: Page Three Hundred, Lumi.com, Studio MPLS, Henrik Nygren, Cassouki 60 Ideas to Spruce Up Your Holiday Packaging Design

Stickers

A sticker or seal is not only a branding opportunity, but it really upgrades the giftability factor — especially in gold.

 60 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: Buorx, Kado Design, Salita Bacchi, VPL store, Surface and Form 60 Ideas to Spruce Up Your Holiday Packaging Design

Die cut

Designing a box that's truly one of a kind is a sure way to deliver a special experience to giftees and a great way to market to gifters. Play with die cuts on your box to discover clever ways to unveil your product.

 60 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: A Practice for Everyday Life, Gabriel Klein, Ian Rousey, Chen Chen Hu, Allison Henry Aver 60 Ideas to Spruce Up Your Holiday Packaging Design

Holiday Themed

You could always add some holiday pizazz to your logo or other branding elements. Add string lights, snowflakes, or just a holiday-themed bit of copy to let customers know that you're really in the spirit.

 60 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: Glossier, Brittany Campbell, Melissa Hayashi, 32 Mars and Jvstin Bechard, Lumi 60 Ideas to Spruce Up Your Holiday Packaging Design

Printed Paper

Printed tissue and butcher paper were made for the holidays. Use paper to wrap apparel or rigid object inside boxes and seal it with a sticker or bit of ribbon.

 60 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: Koia Studio, Marie Zieger, We Are Mucho, Carpenter Collective, Homework 60 Ideas to Spruce Up Your Holiday Packaging Design

Drawstring Bags

Talk about the gift that keeps on giving. Custom cotton bags are like a bonus gift and wrapping paper all in one. They're also great for kits and subscription boxes.

 60 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: Tubby Todd, BC Burnings, Campsite Studio, The Yellow Loft, Lumi 60 Ideas to Spruce Up Your Holiday Packaging Design

Foil Stamp

You just can't beat fancy feel of a foil stamp, especially during the holidays. They're often metallic, but also come in white or black and they definitely take your brand mark up a notch. 

 60 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: Parametro Studio, Studio Plastac, —, Braeutigam Rotermund, Clare V 60 Ideas to Spruce Up Your Holiday Packaging Design

Inner Boxes

The holidays are the perfect time to think about inner boxes. Rather than putting your product directly into a box or a mailer, an additional inner box gives your customers the opportunity for easier gifting or shipping it directly to the recipient. 

 60 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: Mary Rabun, —, —, Acne Studios, Popsugar 60 Ideas to Spruce Up Your Holiday Packaging Design

Photos via: Mary Rabun, —, —, Acne StudiosPopsugar


Inside-the-Box Copy

When all of your brand new customers are unboxing their holiday goods, say hello. Use your printed boxes as an opportunity to really speak for your brand and make the best impression.

 60 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: Sezane, Lumi, Beauty Con, MM La Fleur, Yan Can 60 Ideas to Spruce Up Your Holiday Packaging Design

Labels

These really big stickers can dress up an array of box sizes, blank or printed. They're perfect for fast, easy customization amidst the holiday crunch time.

 60 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: Anagrama; Ila; Marios Georntamilis, Nikos Athanasopoulos, and Konstantina Gorgogianni, —, — 60 Ideas to Spruce Up Your Holiday Packaging Design

Metallics

Foil isn't your only option for metallics. Stickers and plastic shipping bags can also get jazzed up with a touch of shine.

 60 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: FourPlus and Ivaylo Nedkov, Lumi, Soft Gold Co, Lumi, Midnight Design and Kuocheng Liao 60 Ideas to Spruce Up Your Holiday Packaging Design

Hang Tags

It's a small thing, but a hang tag with a handwritten note really gives your product a human touch that goes a long way for that holiday special feel.

 60 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: —, Glossier, Tied & Two, Almost Makes Perfect, Oh So Pretty 60 Ideas to Spruce Up Your Holiday Packaging Design

Lumi is your Holiday Packaging HQ. Get the information and inspiration you need to stay on schedule and ship pretty this season.

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