Getting your first custom suit is a right of passage, and classically-trained tailors may have never dreamed that the passage would be the Internet. But Eison Triple Thread is a made-to-measure, luxury suit brand that runs on the internet.
Here's how it works: You order a free measuring kit, send in your digits, order an existing suit or customize your own, and get your suit in just over a month. It's an intricate platform, and founder Julian Eison just launched this summer. Without a snazzy storefront, leather chairs, or complimentary cigars, he really wants to control and craft every touchpoint of the customer's experience from the website to the packaging.
At Lumi, we love getting in on the ground floor of new brands and their online retail experiences, and it was really exciting to hear that Eison was putting such a high priority on their packaging. After they had their logo design, Julian reached out to us to discover the best packaging options for his made-to-measure kit — an integral part in the Eison flow. He was open to seeing many options, so we sent them over, mocking up his logo on mailers, boxes, paper, and tape in a custom dashboard.
The full Eison packaging suite includes custom mailers, custom zip bags, tissue, boxes, stickers, and notecards, and it's all part of what Julian calls the "Five Sense Experience" that comes with getting the product. To design their unique offline experience, they first looked to their competitors to see what they were lacking in messaging or design. "We thought about our favorite purchases and what it was like to receive them. Sometimes, the excitement of opening up a product can be just as thrilling as getting to wear it."
“We want people to realize they are investing in themselves when they receive our packages.”
Julian realizes that by bringing custom suits online, he's reframing how people think about this classic wardrobe staple. The brand is ambitious, refined, curated, and timely, all at a time when people are increasingly looking for a more personal retail experience that fits their lifestyle.
The Eison Triple Thread purchase flow is all about tailoring. From the perfect suit to the perfect packaging, every step in the process is all about fitting exactly what their customer wants from a one-of-a-kind, personal wardrobe staple. Julian said, "We want people to realize they are investing in themselves when they receive our packages. We’re providing customers with items that make them look good and feel great, and when that happens, their entire mindset shifts accordingly."
We love growing with brands like Eison Triple Thread and watching them evolve as they reach the masses. You can keep up with all things sartorial on Eison's Instagram.
Want to find the perfect packaging for your product experience? Take a minute to send us a custom quote and we'll help you find what you're looking for.
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